Regal had 42 website visitors a month, no quote forms, and no call tracking — good work was coming in on reputation alone, with no way to know what their online presence was contributing.
From 42 visitors
to 473 a month.
- Excavation
- Website
- SEO
- Call tracking
- Utah
We rebuilt their website around their services and service area, ran local SEO with keyword-focused content, and wired up call tracking and quote forms so every lead had a source.
Eleven times the monthly traffic, an average of 11 tracked calls and forms a month, and an average Google position that climbed from page six to the top of page two — and still moving.
Website traffic, before and after
New website users per month. Gaps are untracked months. Baseline shown in gray.
The numbers
11xMonthly website traffic (42 → 473 avg visitors)
55Tracked calls & form leads in five months
80.8%Better average Google position (58.5 → 11.3)
58.5 → 11.3
Average Google position — from page 6 to page 1–2 (Mar '25–Mar '26)
77 → 728
Daily search impressions, an 845% increase
Where they started: 42 website visitors a month, no quote forms, and no way to track a single call. Now they average 473 visitors and 11 tracked leads every month. — Baseline: November 2024, before BOLD WORKS
What we delivered
New custom website
Built around their services and service area, designed to turn visitors into quote requests.
Local SEO & content
Keyword-focused pages and content targeting the searches their customers actually make.
Call tracking & forms
Every call and quote form traced to its source — no more guessing where work comes from.
Ongoing optimization
Monthly review of what's ranking, what's converting, and where to push next.