Peterson Excavating had no website, no consistent branding, no SEO strategy, and no tracking — nothing but good work and word of mouth in a market where customers check you out online before they call.
One call, month one:
a $15,000 sale.
- Excavation
- Website
- SEO
- Logo
- Reviews
- Heber City, UT
We built the entire presence: an SEO-optimized website, a clean modern logo, Google Business Profile and review management, keyword-focused blog content, and call tracking to tie every lead to its source.
Five stars on Google with reviews coming in steadily, rankings for the local searches that matter, consistent call volume from the website — and a $15,000 sale from a single tracked call in the very first month.
The numbers
$15KSale from a website call in month one
5.0★Google rating, with new reviews coming in steadily
3.5K+Search impressions in the first six months
Page 1 local
Now ranking for the searches that matter in their market
Hundreds/mo
Search impressions generated by keyword-focused blog posts
Now ranking for:
- Heber excavation
- utility installation
- rock walls
No website, no branding, no tracking. We built the whole presence — site, SEO, logo, reviews, and call tracking — and the first month paid for itself with a single phone call. — Starting point: nothing but good work and word of mouth
What we delivered
SEO-optimized website
Built from scratch to reflect their local excavation expertise — see it live at petersonex.com.
Logo & brand design
A clean, modern mark that fits the trade and stands out locally.
Reviews & GBP
Google Business Profile managed and optimized, with steady 5-star reviews across platforms.
Keyword blog content
Posts targeting local searches, generating hundreds of impressions every month.
Call tracking
Every lead tied to its source — which is how we know about that $15K call.